This document outlines how consumer retailers can transform their digital presence to provide in-store and online omnichannel experiences that align with customers’ rapidly changing buying habits. It shows how collecting data closer to its source and distributing interconnected business services at the digital edge can enable real-time data analysis for greater customer insights. Retail organizations will learn how they can leverage a marketplace of ecosystems (cloud, financial, advertising, social, mobile) to offer compelling new sales capabilities and experiences.
To compete, retailers must offer an omnichannel purchase journey that incorporates in-store experiences. They must be able to harvest data for effective customer profiling, predict buying behavior and enable personalized experiences. They can meet these objectives by building business exchange points in proximity to customers and users on a dynamic interconnection platform. By integrating digital technologies and accelerating communications among data and analytics, supply chain partners, ecosystems and consumers, retail businesses can open new revenue channels and increase profitability.
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